A flow to create clear, concise, and friendly content
The high level problem:
Design and content changes
Phase 1 Immediate and low-engineering-cost design changes
1. For scannability: type in upper and lower case; regular, not bold font; remove the underlined hyperlink. For screen real estate: move the ‘signup’ button to top bar on mobile.
These were surface fixes. The next step was to address improving content at scale. This meant evaluating what language might resonate with volunteer motivations.
Phase 2 Establish volunteer motivations
Appeal to those motivations
Phase 3 Summer 2020